During the summer break, Studio 3015 created a new visual identity for Winchester School of Art. The identity system is centred on a new word mark inspired by research conducted by junior designer and recent graduate from the BA in the Graphic Arts, Patrick Hayes. This research involved going through material from the WSA archive and unearthing a rubberstamp that abstracted the letters of the School’s name into a decorative panel. Patrick re-drew the panel, updated the fonts and injected a contemporary twist – and in doing so he has created something that communicates the heritage of the school but also feels innovative and progressive. The identity sees its first implementation in the new school prospectus. On the prospectus Patrick worked alongside, Studio 3015 creative director and BA Graphic Arts teaching fellow, Jodie Silsby and another recent graduate, Katie Evans, to create something that is so much more than just a list of courses. They wanted to create a document that allows the reader to gain a deeper insight into the life of the school and to this end they incorporated first hand interviews with programme leaders and recent graduates. Everything in the prospectus was produced ‘in house’ – even the photography, which was specially commissioned from technician Dave Clark The prospectus is currently being printed in Holland and will be launched at our next Open Day on the 10th of October.
