Last friday saw third year illustration students head up to the big smoke to present their final ideas and work to ethical fashion brand Duvet Days.
Developed with Emma White from Duvet days, the project focused on the fact that the clothing created is 100% upcycled using found duvet covers and pillowcases, meaning each garment is unique. The students had two deliverables. One, to develop a body of promotional material telling the story of the brand. I.E to visually communicate the unique nature of the clothing and it’s focus on sustainability. The second task asked the students to create a set of repeat patterns to be screen printed onto blank upcycled duvet covers donated by London Hotels. These patterns had to be inspired by the off cuts of previously used covers, with a minimum of 3 colours. Other considerations to think about included recognising the audience, with the brand creating clothing for both unisex twentysomethings and kids.
Emma was excited by the ideas and imagery presented. With a sequence of moving image created to explain the origin and process of how the clothes are made. As well as visual solutions to illustrate the notion of ‘Upcycling’. The students received some great feedback and with a bit more work it looks like some of the patterns created will feature as part of Duvet Days new collection.
Alongside presenting to Emma the students got an insight into her creative life working out of her Hackney Wick studio. Hopefully this will be the first of a series of studio visits for the young up and coming Illustrators.